If design is thinking made visual, then design can only be as good as the thought behind it. This statement highlights the importance that strategy plays in making strong design.
I’ve spent the early part of my career trying to gain a better understanding of both these professions and learning how they work together. My passion not only lies with coming up with great concepts, but also gaining a deeper understanding of who the consumer is and developing strategies that will best engage them.
With this knowledge and passion, I look to thread the gap between both these concentrations and provide great design that is well thought out and built on a solid strategic foundation.