Abstraction was created to provide an experience that engages the senses. With the right flavors and blending, a wine can induce sensations that can match the emotional response we experience when viewing abstract art. Each experience is unique and special to the consumer. With that in mind, the packaging doesn’t try to tell the viewer what to think, but instead encourages them to bring their personal experiences and emotions into the experience. Custom artwork was used in the development of the labels.